About Me

With over 30 years of experience in the tourism industry, I bring a wealth of knowledge and expertise, uniquely positioning me to lead an exclusive sales and marketing company. My mission is to elevate a curated collection of handpicked hotels and sites, increasing their visibility and driving growth under my company’s brand.

My journey in tourism began in Kibbutz Kfar Giladi, where, as a young child, I discovered the joy of guiding tours and sharing the inspiring stories of the kibbutz’s founders. That early passion blossomed into a lifelong commitment to sharing my pride and love for Israel with others.

Born in Canada, I am fluent in both English and Hebrew, which allows me to bridge cultural gaps and communicate seamlessly with clients and partners worldwide. Over the past three decades, I have held pivotal roles in the marketing and sales departments of independent hotels, renowned hotel chains across Israel, and significant cultural and historical sites. These experiences have helped me cultivate long-standing relationships with Israeli and international travel agents, corporate clients, event producers, and tourism suppliers.

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My Portfolio

I offer comprehensive sales, marketing, and consulting services tailored to the unique needs of the hospitality and tourism sectors. Leveraging my extensive industry connections and strategic expertise, I work to enhance my clients' profiles, positioning them as leaders in an increasingly competitive marketplace.